A Guide To Starting & Building Your Business Online Workshop
On-demand or Live sessions
Whether you’re just beginning your private practice or looking to expand an existing one, this workshop offers a practical, down-to-earth guide to creating a thriving counselling business.
Facilitated by Emma Ward, ACA-registered Counsellor, trainer, and founder of Soul Sessions Retreats, this interactive session walks participants through the real steps Emma took to grow her own successful practice – from the early stages of setup to building strong referral networks, developing workshops, and creating a sustainable client base.
On-demand or Live options
This 120-minute workshop is available in 2 options:
- An on-demand workshop that you can access immediately
- A live, interactive workshop via Zoom happening on the date listed below
Both options include coaching and practical step-by-step instructions for how to grow and establish your counselling business. Emma Ward will share tips and strategies that she has utilised to grow the successful ‘Positive Outlooks’
This practical and engaging 120-minute online workshop is designed for counsellors who are either starting their own private practice or looking to grow an existing one. Drawing on her experience building a successful counselling business, Emma Ward shares real-world insights, stratergies, and lessons learned along the way.
Participants will gain a step-by-step understanding of how to establish a strong foundation, from gaining relevant experience to building a consistent client base. The workshop also explores ethical and effective marketing, aligned with ACA guidelines, and how to develop authentic branding and messaging that reflects your professional identity.
With a focus on sustainability, Emma will share practical strategies for maintaining confidence, setting boundaries, and building a supportive professional community. The session also includes guidance on developing referral pathways in an ethical and professional manner.
Learning Objectives
- Understand the key steps involved in transitioning from training or employment into private practice, including gaining relevant experience and preparing for business ownership.
- Identify practical strategies for establishing and growing a client base in the early stages of a counselling business.
- Apply ethical and effective marketing approaches that align with professional standards, including ACA guidelines.
- Implement sustainable business practices that support long-term success, including consistency, confidence, community engagement, and maintaining professional boundaries.
- Recognise the importance of building professional referral pathways and apply strategies to develop these ethically and effectively.
- Create an actionable plan for starting or expanding their own counselling practice using step-by-step guidance provided during the workshop.
WORKSHOP INCLUDES
- How to confidently set up and brand your practice
- Practical marketing strategies that align with ACA ethics
- Building professional relationships and community connections
- Turning your skills and passions into multiple income streams
- Maintaining balance, boundaries, and wellbeing while growing your business
- 5 OPD points with the Australian Counselling Association (if applicable, you do not need to be a ACA member to attend)
To learn more about this workshop, feel welcome to email Emma at [email protected]
This event is proudly a ACA Endorsed OPD Activity with total of 5 OPD Points. To learn more visit:
Australian Counselling Association (theaca.net.au)
Enrol in EFT Online Workshop
Two options to choose from
On-Demand
Immediate access
$80
Best for participants who can’t attend the live event or prefer to learn at their own pace
1 x video session of EFT Online Workshop
5 OPD points for ACA members
Tips, guidance and support following the event
What To Expect
After completing payment, you will receive instructions on how to access your customer dashboard and workshop. You will be able to watch the video session as many times as you wish for 90 days.
Live Workshop
26th October 2026, 7:30pm (Adelaide Time)
$80
Best for participants who want interactivity
1 x Live Zoom Event with replay
5 OPD points for ACA members
Opportunity to ask questions during the live event.
Tips, guidance and support following the live event
What To Expect
After completing registration, you will receive instructions on how to join the live workshop. On the date of the workshop, you will join the Zoom event from your computer together with other participants.
About Emma
Emma works as a 1:1 coach, counsellor and speaker helping women and men discover the life they always dreamed of. She utilises a wholistic approach and a combination of techniques, including counselling, EFT, FasterEFT, breathing exercises, meditation, boxing therapy, art therapy, cooking and so much more.